Glenfiddich went down a (winter) storm at this year's Fife Whisky Festival. So we're delighted to announce that the team will return to Cupar in March for next year's event!
Now, unless you're from Mars and haven't lived here on Earth for very long, we'd wager that, if there's only one Scottish single malt whisky that you've heard of, it's Glenfiddich.
That's probably because Glenfiddich is the number one best selling single malt Scotch whisky in the world with sales of 1.22 million cases in 2017.
In times past, when everyone was drinking blended Scotch, Glenfiddich is an (if not the) example of how marketing raised awareness of single malt whisky to become a category in its own right.
Initially marketed in the United Kingdom and the United States in the 1960s, it was also marketed in Sweden by the second half of that decade. The rest of, what was then, Western Europe followed together with Canada and Australia.
By the late 1960s and early 1970s, demand for Glenfiddich whisky was extremely high and, as a result, 16 new stills were installed at the distillery.
Although the whisky was generally considered to be around the 8 to 10 years old mark, the 8 years age statement was removed in the 1970s for the non age statement label of Special (Old) Reserve. It wasn't until 2000 that an age statement reappeared; this time it was 12 years and, with its triangular shaped bottle, it became one of the most recognised whiskies in the world.
More recently, Glenfiddich has rebranded its 12 years and 15 years single malts renaming them Our Original Twelve and Our Solera Fifteen respectively. Same great quality, different design!
Be sure to head over to the Glenfiddich stand to chat to Hazel and Mark who will be pouring a number of other expressions as well as the core range from this distillery's extensive portfolio.